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The Bob Pritchard Radio Show

The Bob Pritchard Radio Show

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September 18th 2012: BUILDING CUSTOMER LOYALTY AND ROI ………………..ADDING VALUE

In the future successful businesses will get 80% of their sales from repeat business and word of mouth. The key to word of mouth? Adding value. We discuss the ways you can add value; through the environment, sensory elements, personal contact, customer requirements, information, delivery, financial and follow up. Added value doesn’t have to cost much, just needs to be of significant advantage to the customer. We also discuss how to get your team to think outside the box, how to maximize pay per click and the most important skill sets for an employer to learn. Two great guests – Row

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Jeff Davidson

Some people think of him as a human dynamo who accomplishes more in a day than many people get done in a week, while still finding time to stay in shape, spend time with his daughter, and keenly pursue a wide variety of intellectual interests. Some people regard him as the best there is at offering new perspectives and fresh solutions to information overload and the resulting time pressure and life balance problems people face today.
 Jeff is “The Work-Life Balance Expert” , has written 59 books and has made 806 speaking presentations to some of the top companies in the world. We talk about his latest, internationally acclaimed book “Simpler Living”. Jeff’s 60 second series; The 60 Secon
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Rowdy McLean

He has played professional sport, run marathons and climbed mountains. At 24 he started his own company, and retired 10 years later. As a CEO he has engineered company turnarounds and now runs 5 companies of his own. Rowdy has seen great ideas, visions, dreams and strategies get swallowed up by the busy world we live in. Do we take on too much? Are our goals too big? Or, is there a different story? He works with organisations across the globe, to get them from where they are, to where they want to be. Thousands of people attend his seminars each year. He is the author of several books including the internationally acclaimed “Play a Bigger Game”. Rowdy loves the game of business and
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