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The Bob Pritchard Radio Show

The Bob Pritchard Radio Show

Tuesday at 5 PM Pacific

September 25th 2012:WHY MARKETERS ARE STRUGGLING TO ADAPT TO THE NEW COMMUNICATION FUNDAMENTALS

Integrating traditional and new media to consumers that are rapidly globalizing is an extremely difficult challenge for marketers. In fact only 15% of marketers believe they are equipped to deal with the rapidly changing consumer and digital landscape, and only 8% believe agencies now effectively support their client’s brands. We discuss the issue of where marketing is going in the next five years and what marketers need to do to keep ahead. We also discuss the technology explosion in the workplace, Corporate Social responsibility and how to pitch to an investor. Two great guests on t

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Caspar Berry

Caspar began his career as a lead actor in a popular BBC television series, went on to read economics and Anthropology at Cambridge and had his first screenplay produced while in his final year - by the time he was 23 he was writing for Mirimax and Columbia Tri Star. That’s a hell of a variation in careers and he was great at all of them,and if that isn't exciting enough………. wait, there's more……… At 25, he moved to Las Vegas and became a professional poker player! He did really well for three years before establishing Twenty First Century Media, a huge success that he sold to Bob Geldof's company. He is now a hugely successful speaker and trainer.
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Kenny Anderson

As an international consultant, speaker, and author, Kenny J. Anderson has traveled the world discovering the Common Denominators for Success in both corporate and personal excellence.   Anderson has created a powerful business and leadership development program that produces measurable results for organizations and individuals worldwide.  H is an energizing and dynamic speaker who uses motivational stories and a bit of humor to connect with and inspire audiences. Audience members learn to identify needs, apply correct principles, set goals, and implement them to achieve results. Anderson provides the tools and resources that ensure optimal performance. His no-excuses, just-results approac
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https://www.voiceamerica.com/show/1999/the-bob-pritchard-radio-show 22/10/2017 04:00 22/10/2017 05:00 The Bob Pritchard Radio Show https://www.voiceamerica.com/show/1999/the-bob-pritchard-radio-show Integrating traditional and new media to consumers that are rapidly globalizing is an extremely difficult challenge for marketers. In fact only 15% of marketers believe they are equipped to deal with the rapidly changing consumer and digital landscape, and only 8% believe agencies now effectively support their client’s brands. We discuss the issue of where marketing is going in the next five years and what marketers need to do to keep ahead. We also discuss the technology explosion in the workplace, Corporate Social responsibility and how to pitch to an investor. Two great guests on the program, Caspar Berry who talks about ‘risk taking’ and decision making, and Kenny Anderson who analyses the common denominators required for success. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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