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The Leader and The Muse: Inspired Personal Branding

The Leader and The Muse: Inspired Personal Branding

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October 05th 2012:Brand ‘IT’ Like the Big Boys: Corporate Brand Principles For Leaders and Entrepreneurs

Branding principles are the same for Fortune 500 companies, entrepreneurs and individuals. A successful brand must have a clearly defined and communicated “IT” factor that connects with its’ desired audience. Join host Rasheryl McCreary and her guest, Don Low, corporate branding guru and Chief Marketing Officer at TailorWell, as they explore the process of building strong corporate brands and what it can teach you about building your personal brand. Don will discuss the strategies and techniques he used to help build such notable brands as Microsoft, Seattle’s Best and Hotels.com and show y

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Featured Guest

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Don Low

As a high school basketball coach, choral director, Director of Admissions, Marketing Director, agency owner and CMO Don Low has had to rely on rhythm, teamwork, perseverance...and varying degrees of sweat...to get the job done. Currently, as Chief Marketing Officer for TailorWell in Seattle, Don leads the Marketing and Business Development efforts for the company by developing and executing on Go-to-market Strategies, Business Development Plans and all branding activities. A 25-year brand agency professional Don has helped to build two successful branding/digital agencies in the Northwest - HL2 and Leonhardt: Fitch. Don has led teams that provide marketing and branding counsel to companie
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