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Visionary Leader, Extraordinary Life

Visionary Leader, Extraordinary Life

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October 08th 2012:Consulting Nature: A Conversation with Biomimicry Pioneer Janine Benyus

Your company is trying to develop the technology that will change the world. Who do you need on your team? An engineer, a computer scientist and....a biologist. Yes, a biologist at every technology R&D meeting is what Janine Benyus, founder of both the Biomimicry 3.8 Institute envisions for the future. Biomimicry, a term coined by Benyus in the mid-90's, is an emerging discipline that uses brilliant designs and strategies developed by nature over the last 4 billion years and applies them to solve problems for humans. Biomimicry hopes to transform the world into a more sustainable place by mi

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Janine Benyus

Janine Benyus is a biologist, innovation consultant, and author of six books, including Biomimicry: Innovation Inspired by Nature. In Biomimicry, she names an emerging discipline that seeks sustainable solutions by emulating nature’s designs and processes (for instance, solar cells that mimic leaves). Since the book’s 1997 release, Janine has evolved the practice of biomimicry, consulting with sustainable businesses and conducting seminars about what we can learn from the genius that surrounds us. Her favorite role is biologist-at-the-design-table, introducing innovators to organisms whose well-adapted designs have been tested over 3.8 billion years. Janine has received several awards inc
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