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October 25th 2012:The Joy of Affiliate Marketing: Global Brand Strategies on a Local Budget

A sea change has taken place in international advertising and marketing. Long considered the ugly stepchild of digital marketing, affiliate marketing has become one of the leading drivers of brands’ online marketing success. The joy of affiliate marketing is that it’s results based, cost effective and infinitely expandable. Global branding expert, Alan Klein, joins us once again to talk about how to use the affiliate marketing channel to enter new overseas markets. How the affiliate marketing channel really works. How you can create a successful affiliate marketing program that will help glob

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Alan L. Klein

Alan Klein is founder and CEO of The Marketing Agency Worldwide (www.themarketingagencyww.com), a strategic consultancy that has been helping companies develop new products, advertise brands, and expand internationally since 1984. Alan’s initiatives and ideas have made a difference for multinationals and start-ups, with strategies combining insightful research with emerging digital media technologies. His clients have included Johnson & Johnson, Unilever, Clairol, Hershey Foods, Walmart, Brunswick, Premier Retail Networks, Bristol-Myers Squibb and most recently NGM Media digital marketing He helps American firms to evaluate and optimize international opportunities, while helping overseas-bas
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