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A sea change has taken place in international advertising and marketing. Long considered the ugly stepchild of digital marketing, affiliate marketing has become one of the leading drivers of brands’ online marketing success. The joy of affiliate marketing is that it’s results based, cost effective and infinitely expandable. Global branding expert, Alan Klein, joins us once again to talk about how to use the affiliate marketing channel to enter new overseas markets. How the affiliate marketing channel really works. How you can create a successful affiliate marketing program that will help glob
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