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The new cancer consciousness began to sweep the Globe in the 1970’s. This revolution brought fresh light to not only the treatment of cancer, but also the patient’s role in their treatment. New entities were born such as nutritional medicine, nutritional and environmental medicine and integrative medicine. So began the empowered patient and the beginning of personalised cancer medicine or patient centred medicine. Patients wanted to know more, have access to alternative medicine and be able to make their own decisions with regards to choice of treatments. In 2012 this new wave of medicine is m
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