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Today we discuss the fact that all decisions are made emotionally and then justified pragmatically. If you haven't made an emotional connection with your potential customer, or your potential investor or your potential joint-venture partner, then your chances of securing a deal are diminished considerably. We also talk about some of the most common questions posed by our listeners throughout 2012; how to keep motivated, stimulated and educated in a small start-up; to be successful in small business demands you be good at everything, but unfortunately we can't be, what to do?; cloud computing.
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