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December 20th 2012:HootSuite’s Brian Bailard on Gaining Strategic Advantage from Social Media and Going from Freemium to Premium

This week’s guest, HootSuite VP Brian Bailard tells us how to gain strategic and competitive advantages from social media. Working with host of mega-multinational clients, Brian has a global view on the state of the industry, cutting edge trends and where social media is going in 2013. Brian will share insights on best practices in managing social media on an enterprise basis. He’ll share examples of how HootSuite’s corporate clients manage social media across multiple national/cultural markets. And explain how we should think about the different social networks—Google, Pinterest, Mixi, Twitte

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Featured Guest

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Brian Bailard

Brian Bailard is HootSuite’s VP of Global Strategic Accounts. Passionate about customer success and building great teams, he brings more than 20 years of experience in sales leadership and executive management at firms focused on collaboration, digital marketing, cloud computing and SaaS. Since graduating with a Bachelor of Science in Engineering from Stanford University and an MBA from the Harvard Business School, Brian has founded his own start-up and been involved in a number of high-growth technology businesses. Currently, Brian lives near San Francisco with his wife and kids where he is an active volleyball coach, foodie and amateur historian. Twitter: @bbailard; Linked in: http://www.l
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