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January 10th 2013:Magical Mystery Shopping Tour: Guide to Running a Successful Multi-Country Campaign

This week we're on a magical, multi-continent, mystery shopping tour. How do you find out what your customers in France or China or Brazil experience when they interact with your brand? Your competitors brands? What kind of support employees or vendors in 12 different countries need so they can support your products? My guest, Farzad Henareh of Corporate Research International helps some of the world’s largest consumer and BtoB companies get the answers. We’ll talk about what goes into creating a successful multi-country mystery shopping campaign. How do you create a program that is cultural

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Farzad Henareh

As Director Business Development at Stericycle ExpertSolutions Farzad heads up the company’s international offices and looks into the international expansion and business alignment to ultimately provide the same level of high quality brand solutions globally. Farzad has a background in healthcare and economics, has extensive experience in managing large Pan-European projects and currently resides in Amsterdam, The Netherlands. Email: fhenareh@srcl.com; URL: www.mysteryshops.com
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