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The end of the year is a natural time of reflection. Looking back over the year, taking stock, evaluating, holding a mirror up to 2012, the good, the bad, the ugly, the phenomenal. Now more than ever, with the recent tragedies in Connecticut, we are collectively reflecting and looking at our values as a nation and as individuals. What we stand for. Who we are. What’s important to us. Examining the guiding principles by which we live our lives. This line of self-questioning, of examining our values and core principles, leads directly to a conversation about personal brand, i.e., your un
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