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The Leader and The Muse: Inspired Personal Branding

The Leader and The Muse: Inspired Personal Branding

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January 25th 2013:Sepcial Encore Presentation: Brand ‘IT’ Like the Big Boys: Corporate Brand Principles For Leaders and Entrepreneurs

Branding principles are the same for Fortune 500 companies, entrepreneurs and individuals. A successful brand must have a clearly defined and communicated “IT” factor that connects with its’ desired audience. Join host Rasheryl McCreary and her guest, Don Low, corporate branding guru and Chief Marketing Officer at TailorWell, as they explore the process of building strong corporate brands and what it can teach you about building your personal brand. Don will discuss the strategies and techniques he used to help build such notable brands as Microsoft, Seattle’s Best and Hotels.com and show y

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