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One common fear of many sales and business professionals is whether or not to approach a top level executive in a major corporation when they are attempting to win them as a client. We also wrestle with how to approach them. Because of this fear, we have a tendency to take the path of least resistance and initiate our contact with lower level individuals because it feels safer to do so. That approach has a tendency to lead to longer sales cycles and lower margins. Tune in to today’s show with my guest Pete Peterson. Pete is a dynamic leader, and Senior Vice President of U.S. Sales for Tech D
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