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Forget Patience, Let’s Sell Something!

Forget Patience, Let’s Sell Something!

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February 07th 2013:See You At The Top!

One common fear of many sales and business professionals is whether or not to approach a top level executive in a major corporation when they are attempting to win them as a client. We also wrestle with how to approach them. Because of this fear, we have a tendency to take the path of least resistance and initiate our contact with lower level individuals because it feels safer to do so. That approach has a tendency to lead to longer sales cycles and lower margins. Tune in to today’s show with my guest Pete Peterson. Pete is a dynamic leader, and Senior Vice President of U.S. Sales for Tech D

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Featured Guest

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Pete Peterson

Pete Peterson Senior Vice President U.S. Sales Pete leads Tech Data’s Inside and nationwide Field Sales teams, providing tens of thousands of U.S. resellers with expert support in a wide range of IT products and services. He also oversees the company’s extensive Government, Technical and Integration Services organizations, which offer customers an array of value-added support they can leverage to grow their businesses and streamline operations. Pete has held numerous leadership positions at Tech Data, most recently as senior vice president and general manager of the Advanced Infrastructure Solutions (AIS) Division. He also was vice president, East and Government Sales, which is the compan
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