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Straight-Up with Chris: Real Talk on Business and Parenthood

Straight-Up with Chris: Real Talk on Business and Parenthood

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February 07th 2013:Return on Relationship (ROR): Why Social Media Marketing Mirrors Great Parenting Skills

You might be surprised by how much success in social media marketing mirrors great parenting skills. Why are relationships so important and what makes it different now? Social Media has forever changed the way we communicate and how brands connect with us. In the past, brands simply pushed a message out to you in a one-way fashion. Those days are gone. Today, brand messages need to be communicated without being invasive. The same is true of parenting. Listening is the most important part of any communication. This is especially true of parenting. Brands need to value loyalty now more than

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Featured Guest

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Ted Rubin

Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains the 5th largest shareholder. In the words of Collective Bias Co-Founder John Andrews... "Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!"
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