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Straight-Up with Chris: Real Talk on Business and Parenthood

Straight-Up with Chris: Real Talk on Business and Parenthood

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February 07th 2013:Return on Relationship (ROR): Why Social Media Marketing Mirrors Great Parenting Skills

You might be surprised by how much success in social media marketing mirrors great parenting skills. Why are relationships so important and what makes it different now? Social Media has forever changed the way we communicate and how brands connect with us. In the past, brands simply pushed a message out to you in a one-way fashion. Those days are gone. Today, brand messages need to be communicated without being invasive. The same is true of parenting. Listening is the most important part of any communication. This is especially true of parenting. Brands need to value loyalty now more than

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Featured Guest

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Ted Rubin

Ted Rubin is the Chief Social Marketing Officer of Collective Bias, a Social Shopper Media Company that drives retail sales through the coordinated creation of social media stories. He is a leading social marketing strategist and in March 2009 started using and evangelizing the term ROR, Return on Relationship™. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine. ROR is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship, is due to be officially released before the end of the month. Ted's philos
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