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Dishing the Dirt on Design

Dishing the Dirt on Design

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February 20th 2013:The Business of Interior Design

Join guests Katherine Fern and Keith Granet as they discuss the organizations, legislative issues, and good business practices that affect designers today. Katherine Fern will speak about the importance of membership in professional organizations and student organizations in expanding business contacts, and she will clue listeners in on the legislative changes occurring in the interior design field. Keith Granet will provide specific tips on good practices within any business, particularly as related to the design arena. Additionally, he will discuss steps to building one’s brand and name r

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Featured Guests

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Katherine Fern

Katherine Fern has been teaching emerging interior designers in important business aspects of the profession since 2005. During her six-year tenure as the Faculty Advisor for the American Society of Interior Designers’ UCLA Extension Student Chapter, the Chapter won the ASID national “Outstanding Student Chapter” for two consecutive years. In 2010, she was awarded ASID’s national Faculty Advisor of the Year and has served on the ASID National Student Advisory Council. She continues to serve as a member of the board of the Interior Design Coalition of California, the organization that represents both the International Interior Design Association and ASID as well as unaffiliated interior des
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Keith Granet

Keith Granet is principal of the management consulting firm Granet & Associates and is the author of Business of Design, Balancing Creativity and Profitability. He is the founder of the Designer Speakers' Bureau and co-founder of the Leaders of Design Council. He is on the Board of the Directors of the Los Angeles Chapter of the Institute for Classical Architecture. He created the interview series Inside the Business of Design, providing access into the business side of successful design practices. His firm currently has a client base made up of over four hundred architectural, interior, environmental, landscape, product development, and engineering firms. His client list includes Calvi
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