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Corporate communications and social responsibility programs in China carry a unique set of challenges. My guest Darcie Goodwin spent years in China as Communications Manager for FedEx. Just back, she’ll talk about how to establish effective media relations, social media relations and CSR programs—and avoid potential pitfalls. How to handle reporter relationships and deal created quotes. Why a pro-active social media program is a must. How to use Weibo (China’s Twitter) to establish execs as thought leaders—and reach employees on the go. Why young Chinese prefer socially responsible companies
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