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April 04th 2013:How to be Media-savvy, Socially-responsible, Eco-friendly and Engage Employees: Communications Challenges in a Changing China

Corporate communications and social responsibility programs in China carry a unique set of challenges. My guest Darcie Goodwin spent years in China as Communications Manager for FedEx. Just back, she’ll talk about how to establish effective media relations, social media relations and CSR programs—and avoid potential pitfalls. How to handle reporter relationships and deal created quotes. Why a pro-active social media program is a must. How to use Weibo (China’s Twitter) to establish execs as thought leaders—and reach employees on the go. Why young Chinese prefer socially responsible companies

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Darcie Goodwin

Darcie Goodwin currently works as an international marketing / communications consultant for clients including FedEx and the Hong Kong International Wine and Spirits Competition. Her previous experience includes serving as Communications Manager for FedEx in China and traveling the globe with ORBIS International, where she handled media relations and communications. She has also held positions at the Oklahoma Department of Commerce; US Asia Commercial Development; the Taipei YMCA; and, for former US Congressman Buddy MacKay. Darcie earned a Bachelor of Arts Degree in Economics and Political Science from Drew University in New Jersey and a Master of Business Administration in International Ma
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