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The Bob Pritchard Radio Show

The Bob Pritchard Radio Show

Tuesday at 5 PM Pacific

April 09th 2013:The ABCD of marketing… Always Be Collecting Data.

Research shows that data driven triggered email campaigns can produce a 70% increase in unique open rates, a 55% increase in unique click through rates, a 300% increase in dollars per email delivered with a 225% in conversion rates. We discuss the need to obtain extensive data on your clients, how to gather it and the increased performance you can expect. We also discuss the need for an excellent Consumer Purchasing Benefit and how to create one, as well as the pros and cons of developing a strong personal profile. We also have Bob’s Thoughts For The Day, as well as our usual email segmen

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Featured Guest

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Adam Hudson

Adam is the founder and CEO of Fire Starter Videos, one of the fatest growing animation studios in America. Based in Hollywood, Fire Starter Videos helps companies and other organisations to explain what they do better using the power of animated videos. Firestarter do everything from whiteboard animations to cartoon videos Most videos run for less than two minutes, and Fire Starter has worked for everyone from NGO's like UNICEF, to Fortune 100's like Mastercard, right through to small businesses and tech-startups from all over the world.
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https://www.voiceamerica.com/show/1999/the-bob-pritchard-radio-show 22/10/2017 04:00 22/10/2017 05:00 The Bob Pritchard Radio Show https://www.voiceamerica.com/show/1999/the-bob-pritchard-radio-show Research shows that data driven triggered email campaigns can produce a 70% increase in unique open rates, a 55% increase in unique click through rates, a 300% increase in dollars per email delivered with a 225% in conversion rates. We discuss the need to obtain extensive data on your clients, how to gather it and the increased performance you can expect. We also discuss the need for an excellent Consumer Purchasing Benefit and how to create one, as well as the pros and cons of developing a strong personal profile. We also have Bob’s Thoughts For The Day, as well as our usual email segment and a terrific interview with Adam Hudson who is the guy responsible for those sensational cartoon and animated company promotions you see on websites, in presentations and on You Tube. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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