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In successful business, a company’s culture can be the competitive edge that takes them over the top. Successfully developing a company culture doesn’t just happen. It is a long-term commitment to positive relationships and passionate improvement. Culture defines the values that are supported or ignored in the day to day operations of that business. Culture also defines the uniqueness of the business to the marketplace. Employees, customers and share holders are influenced by the passion and energy generated through the company culture. In this interview with Steve Cobb, Chairman and CEO
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