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When we find ourselves wanting something strong enough, we’ll do just about anything to get it - sometimes at the expense of our bodies, brains, bank accounts, and relationships. So why do we sometimes have the irrepressible feeling that we need something such as food, cigarettes, alcohol, or sex – that we really just want?
Our guest today will address the following: 1) how and why our brain drives behavior; 2) how to change the part of the brain that fuels our cravings; 3) the warning signs that craving is evolving into addiction; 4) why craving is the most difficult component of addiction
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