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The Bob Pritchard Radio Show

The Bob Pritchard Radio Show

Tuesday at 5 PM Pacific

June 11th 2013:Why marketers performance over the last two decades has been pathetic

Only 12% of marketers sit on company boards. The reason for this is because the performance of marketers in the majority of companies today is pathetic. They haven't kept up with technology, they still rely on traditional marketing whose performance by comparison with digital and social is expensive and ineffective. So marketers have to play second fiddle to the boring financial people who control boards, are conservative and are dream takers. No wonder the US economy is growing at 2.5% per annum. We also discuss why putting all your personal information and photographs on Facebook and other

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Featured Guest

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Lindy Chen

Founder and Managing Director of ChinaDirect Sourcing Services, author of ‘Import From China. How To Make A Million…and Not Get Burnt!’, and co-author of “Women On Top”. ChinaDirect assists Companies source and import products from China to help them remain globally competitive. In only six years, she has saved her clients over $5 million in procurement costs. Lindy has more than fifteen years experience in International Trade, and her business goal is to grow ChinaDirect into the world’s leading sourcing firm. Lindy’s contribution to the organisation's success has been in developing a unique business model, and then systemising the business. Lindy is a dynamic, ‘bicultural’ bus
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https://www.voiceamerica.com/show/1999/the-bob-pritchard-radio-show 23/10/2017 04:00 23/10/2017 05:00 The Bob Pritchard Radio Show https://www.voiceamerica.com/show/1999/the-bob-pritchard-radio-show Only 12% of marketers sit on company boards. The reason for this is because the performance of marketers in the majority of companies today is pathetic. They haven't kept up with technology, they still rely on traditional marketing whose performance by comparison with digital and social is expensive and ineffective. So marketers have to play second fiddle to the boring financial people who control boards, are conservative and are dream takers. No wonder the US economy is growing at 2.5% per annum. We also discuss why putting all your personal information and photographs on Facebook and other social media sites is idiotic, the National Student Advertising Competition in Phoenix, the need to clearly differentiate yourself from your competitors, and the need to provide information rather than sales skills in order to close clients. We have our usual “Bob's Thought For The Day”, and our regular e-mail segment. With the number of listeners who are looking to do business with China and the summit between Pres. Obama and President Xi Jinping, it is appropriate that we interview Lindy Chen of China Direct Sourcing, one of the world's foremost experts in getting products developed and manufactured in China. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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