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Persuading people of our point of view and getting them to back our judgement with their money is what makes the world go around. And the sharpest end of the persuasion business is the pitch: that intense and brief period when you get to make your case to the potential client'. But how do you make the most of that opportunity? These are the words of David Kean one of world's leading authorities on the art of pitching and my guest on this show. Successful pitching is a subject close to my heart having spent part of my career facilitating and assessing many major pitches at both Mars Inc and Uni
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