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Strategy is stuck. For too long business has been obsessed with building sustainable competitive advantage. But in today’s turbulent environment, that competitive edge rarely endures. Rather than a single long-term strategy, we need to create a portfolio of multiple advantages that can be built (and abandoned) rapidly. These "transient advantages" call for a whole new playbook, says this week’s guest, Columbia Business School’s Rita Gunther McGrath, author of "The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast As Your Business." We look at why we need strategies that fo
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