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July 18th 2013:How to Keep Winning When Competitive Advantage is Only Transient: The New Strategy Playbook.

Strategy is stuck. For too long business has been obsessed with building sustainable competitive advantage. But in today’s turbulent environment, that competitive edge rarely endures. Rather than a single long-term strategy, we need to create a portfolio of multiple advantages that can be built (and abandoned) rapidly. These "transient advantages" call for a whole new playbook, says this week’s guest, Columbia Business School’s Rita Gunther McGrath, author of "The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast As Your Business." We look at why we need strategies that fo

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Rita Gunther McGrath

Rita Gunther McGrath, a Professor at Columbia Business School, is a globally recognized expert on strategy in uncertain and volatile environments. Her thinking is highly regarded by readers and clients who include Pearson, Coca-Cola Enterprises, General Electric, Alliance Boots, and the World Economic Forum. She is a popular instructor, a sought-after speaker, and a consultant to senior leadership teams. She was recognized as one of the top 20 management thinkers by global management award Thinkers50 in 2011. She’s also been recognized as one of the top ten business school professors to follow on Twitter. In 2009, she was inducted as a Fellow of the Strategic Management Society, an honor acc
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