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Coffee Break with Game-Changers, presented by SAP

Coffee Break with Game-Changers, presented by SAP

Wednesday at 8 AM Pacific/11 AM Eastern

July 24th 2013:The New CMO in the Age of Customer Experience

Today’s buzz: CMO. Who’s calling your marketing shots today – your MBA’ed CMO or hyper-vocal/social/mobile customers? A pop quiz to help you answer. Is your CMO (a) listening and responding to social sentiment? (b) a champion of memorable experiences with your legions of brand-owners? (c) using analytics to pull signals from your big and small data? Pencils down. Before deciding whether to hug your CMO or post their job, listen to the experts: Jonathan Becher, SAP: “Not everything that can be counted counts, and not everything that counts can be counted.” (Albert Einstein or William Bruce C

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Featured Guests

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Jonathan Becher

Jonathan Becher, the chief marketing officer (CMO) of SAP, oversees the development and execution of marketing and communications strategy across the globe. Jonathan strives to drive improved business results, uncover new business opportunities, and guide strategic decisions that help SAP run better. He joined SAP during the 2007 acquisition of Pilot Software, where he was president and chief executive officer. Prior to Pilot, Jonathan was CEO and president of Accrue Software, a publically traded Web site analytics company; and president, CEO, and co-founder of NeoVista Software, a pioneer in the predictive analytics and data mining markets. Jonathan is an active participant in social media,
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Steve Carlotti

Steve Carlotti is the CEO of the Cambridge Group, a growth strategy consulting company owned by Nielsen. Steve has been in this role for about two years, growing the business by about 15 percent year-to-date. The Cambridge Group brings a unique perspective to growth strategy, combining a proprietary understanding of consumer or customer demand with business economics to identify and capture opportunities. Prior to the Cambridge Group, Steve was a Senior Partner at Prophet, a brand strategy consultancy, and spent nearly 20 years at McKinsey and Company, leading the Midwest consumer practice and the North American Branding Practice. Steve has been published in bigthink.com, The Huffington Pos
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Allen Bonde

Allen Bonde, CMO at The Pulse Network, entrepreneur and industry watcher with 20 years in online marketing, CRM, and e-commerce. Allen helps Pulse clients evolve their digital marketing and business strategies to include video content, community engagement and social media campaigns. Previously, he was co-founder and CMO at social marketing tools pioneer Offerpop; CMO and SVP of strategic services at eVergance; and started the Internet Computing practice at Yankee Group. Allen began his career in corporate R&D telecom, where he received a US patent. He has appeared on CNBC, Fox News and PBS television, and blogs for 1to1Media, oneforty.com, Social Times and WOMMA. He was named a Top CMO on
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https://www.voiceamerica.com/show/1981/coffee-break-with-game-changers-presented-by-sap 20/12/2017 08:00 20/12/2017 09:00 Coffee Break with Game-Changers, presented by SAP https://www.voiceamerica.com/show/1981/coffee-break-with-game-changers-presented-by-sap Today’s buzz: CMO. Who’s calling your marketing shots today – your MBA’ed CMO or hyper-vocal/social/mobile customers? A pop quiz to help you answer. Is your CMO (a) listening and responding to social sentiment? (b) a champion of memorable experiences with your legions of brand-owners? (c) using analytics to pull signals from your big and small data? Pencils down. Before deciding whether to hug your CMO or post their job, listen to the experts: Jonathan Becher, SAP: “Not everything that can be counted counts, and not everything that counts can be counted.” (Albert Einstein or William Bruce Cameron, “Informal Sociology”) Steve Carlotti, Cambridge Group, “Listening and reacting is what is required today, and that’s a lot harder than the planning and acting that was required yesterday.” Allen Bonde, Digital Clarity: “In B2B, it’s critical for CMOs to emphasize thought leadership and selling big ideas versus simply selling products.” Join us for The New CMO in the Age of Customer Experience. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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