Social media is more than conversation; it’s also about conversions. And this week's Communication Nation guest Stacey Harris knows all about cultivating social media conversations and measuring their success. This week we'll talk about the analytical tools available for us in the two most popular social media platforms, Facebook and Twitter. How we use this analytical data, though, can be applied to all forms of social media.
We all want to know what the ROI is on our social media efforts, and in most cases it’s measured in relationships not dollars. The tricky thing is that social media