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The Yoga of Money

The Yoga of Money

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August 07th 2013:Before There was Lululemon, There was Annie Appleby

Do you dig how you look doing your downward dog? Well, thank Annie Appleby for your rockin’ yoga look. That’s right. Before Lululemon and Yoga Force, there was Annie Appleby. She single-handedly revolutionized the yoga garment industry. As a yogi back in the 80’s, Annie was frustrated by the lack of stylish, comfortable yoga clothes available in department stores. Her solution? To found her own company: Yoga Force. Founded in 1995, Annie’s clothing and her patented A-Line Mat have been carried by more than 350 retailers worldwide. She’s also credited for dressing Dharma of “Dharma and

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Annie Appleby

Annie Appleby is founder and designer of YogaForce. Working for Paramount Pictures back in the late 1980’s, she began taking lunch-time yoga classes on Paramount’s lot. Unable to find hip, comfortable yoga clothing, Annie started Yoga Force in 1995 and revolutionized the yoga apparel industry. Since then, her clothing has been featured in the television and film industry and carried by more than 150 retailers. In 2005, she created the patented YogaForce A-Line Mat. The mat’s alignment system aides in physical therapy, yoga, pilates, and all floor exercises guiding the body into proper positioning to maximize performance. Annie’s been teaching yoga privately since 1997 and also teac
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