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The Leader and The Muse: Inspired Personal Branding

The Leader and The Muse: Inspired Personal Branding

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August 09th 2013:Build Your Brand in 9 Minutes a Day with William Arruda

Join host, Rasheryl McCreary, and her guest, personal branding guru, William Arruda, CEO of Reach Personal Branding and best-selling author of ‘Career Distinction’, as they discuss his new book, ‘Ditch. Dare. Do!’. ‘Ditch. Dare. Do!’ is a quick-start guide and deep-dive instruction manual created by William and co-author, Deb Dib, for time-strapped executives and employers who need to leverage the power of personal branding. Step-by-step, William will guide you through the Ditch. Dare. Do! Nine-Minute Brand Plan, a revolutionary concept of small but meaningful actions that you can ex

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William Arruda

Dubbed the personal branding guru by Entrepreneur Magazine, William Arruda is the best-selling author of ‘Career Distinction’ and ‘Ditch, Dare, Do!’ A sought-after speaker on the topics of branding, career advancement, social media and employee motivation, he is credited with turning the concept of personal branding (introduced by Tom Peters) into a global industry. His company, Reach Personal Branding, is the global leader with thousands of personal brand consultants in 31 countries and 20% of Fortune 100 companies as clients. His client list includes: Adobe, BMW, British Telecom, GE, IBM, JPMorgan, Microsoft, Morgan Stanley and Starwood Hotels, to name a few, as well as some of the worl
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