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August 12th 2013:The “Quitter in You” - A New Smoking Cessation Campaign Norman H. Edelman, M.D., Chief Medical Officer, American Lung Association Michael Jaeger, M.D., Managing Medical Director, WellPoint - WI

The American Lung Association and WellPoint Inc. are supporting smokers in their efforts to quit for good through the “Quitter in You smoking cessation campaign. The campaign aims to empower people trying to quit smoking by acknowledging that past quit attempts are not failures, but are normal and necessary steps along the way to quitting for good. A survey from the American Lung Association found that 6 out of 10 former smokers were not able to successfully quit on their first try and required multiple attempts to quit smoking for good. The “Quitter in You” campaign aims to change the way p

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Norman H. Edelman, M.D.

Norman H. Edelman, M.D., is the American Lung Association’s leading medical authority, having served as Chief Medical Officer for 25 years. Dr. Edelman also provides patient care as a teaching clinic supervisor and is a Professor of Preventive Medicine, Internal Medicine, and Physiology and Biophysics at the State University of New York at Stony Brook. Dr. Edelman is Board Certified in Internal Medicine and in Pulmonary and Critical Care Medicine and has published extensively in the field of pulmonary diseases and control of breathing.
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Dr. Michael Jaeger

Dr. Michael Jaeger serves as the managing medical director for WellPoint’s affiliated health plan in Wisconsin. He is responsible for the administration of medical services for products and provider networks in Wisconsin. Dr. Jaeger has more than 25 years of combined experience as a practicing physician, residency educator and health plan medical manager. Dr. Jaeger is a licensed and board certified specialist in Family Medicine.
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