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The Business Edge

The Business Edge

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August 14th 2013:The Journey From Product Idea to Market: Joys and Challenges

Every person is filled with innovative ideas but what does it actually take to make an idea reality? With only 3% of all unique ideas completing the patent submission process, and only 1% actually hitting the market for longer than a year, learn the techniques to help put your ideas in the hands of the consumer. Natalie Levi, owner of POJJO Inc, will discuss the real path of a visionary a.k.a. entrepreneur. Five years ago, her daughter got burnt by a flat iron and she discovered a need for way to manage hot women hair tools in the bathroom, 5 years later she has an entire line of patent pendin

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Natalie Levi

With a diverse background in engineering, training, and artistic design, Natalie Levi, owner of POJJO Inc. is the key figure behind a new standard in hair storage systems for the home. Natalie launched her career with Accenture and several years later took her lessons learned and launched her own consulting firm. For six years her business and employee base grew: she lectured, she published, and she achieved. But after years of travel she once again took her lessons and switched to a career that put the focus on the product, more than the person. 5 years ago, Natalie took an idea and set on the journey to make that idea a standard in every home. Today, POJJO products are being installed by n
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