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Your business has embraced the importance of being active in Social Media, but are you being effective? Twitter, Facebook, LinkedIn, Instagram, Tumblr, Vine, which platform is right for your business? Are you broadcasting instead of engaging? How do you connect with your clients and build your business? What are the metrics of success? Many businesses prohibit their employees from accessing social media sites, discouraging them from building their own personal brands. Is that productive? Has the CEO taken the time to become knowledgeable about Social Media? Ted Rubin, leading Social Marketing
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