We are entering a post-transactional era in business where relationships are important. This is a time when people expect to have an honest dialog and relationship with organizations beyond a single point of sale. Yet, there are few ways to actually do this authentically. Network thinking means that you focus on relationships for the long-term and then go and build them in partnership with your customers. This allows you to create points of exchange with people, repeatedly over time, rather than a one-time transaction. Network thinking is beyond a one-time sale. It results in champions of your
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