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There is science to the museum experience: psychology, anthropology, design, human behavior, sociology and brain chemistry all play a role in creating successful museum experiences. Caren Oberg, principal and owner of Oberg Research, will discuss ways that museums use scientific research to develop their offerings and evaluate their products. Like all scientific research, the key is asking the right questions. Good research also helps museums understand their audiences and become more responsive to the needs of their communities.
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