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Business REINVENTION

Business REINVENTION

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October 21st 2013:Eye Tracking Your Marketing Investments

Although most marketers are increasing their online marketing spend, a new report by Adobe shows that only 48% of them feel proficient in digital marketing and only 40% are confident about the effectiveness of their marketing campaigns. This may explain why some companies are beginning to embrace online eye tracking technology to better understand ad consumption behavior. Marketers are now under more pressure than ever to show return on marketing investment, How will this new technology change the way marketers measure their ads and their agencies? Will it reinvent the revenue models for so

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Jeff Bander

As a 2013 recipient of the ARF Great Mind Award, and Next Gen Market Research Disruptive Innovation Award, Sticky has been recognized for its disruptive innovations in technology. Sticky President, Jeff Bander, has over 20 years of experience helping companies solve their biggest problems, how to efficiently and affordably increase market share and ROI, with broad-based expertise in neuromarketing and biometric market research. Through the course of his career Jeff has helped hundreds of companies as Senior Vice President Client Services at NeuroFocus, Vice President at Cox Interactive Media and 10 years at BellSouth. Jeff is a lover of new technology that helps bring real answers to hi
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