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The Business Edge

The Business Edge

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December 04th 2013:Corral Your Ca$h Cow

A business owner’s most valuable asset aside from people is its intellectual property (e.g., copyright, trademarks, etc.). This session will saddle you up to better protect, manage and fatten your cash cow, and help you avoid rustling others’ cash cows (i.e., unlawfully using others’ intellectual property). Some valuable takeaways will include your understanding the difference between the intellectual property types; ensuring your ownership from the outset (employees vs. contractors); proper usage of trademarks; avoidance of “public domain” land mines; and compliance with lucrative licensing o

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Featured Guest

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Russ Riddle

Having practiced marriage for 30 years, law for 22, fatherhood for 21, and braved adventures as juvenile probation officer, salesman and newspaper columnist, Russ Riddle is convinced that we must never stop learning and laughing. Russ’s primary goal as a speaker/corporate trainer is to help others embrace and practice those very actions. Russ has helped groups such as Hewlett Packard, Susan G. Komen for the Cure and Peace Corps. His legal clients have included Barney® the dinosaur, Bob the Builder®, Thomas the Tank Engine®, the voice of Jimmy Neutron® and impersonators of John Wayne and Michael Jackson. Russ is appropriately known as the “anomaly at law,” for he’s down to earth, clearly com
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