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Quantum Business Insights with Olivia Parr-Rud

Quantum Business Insights with Olivia Parr-Rud

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December 13th 2013:Corporate Social Responsibility (CSR) – The New Competitive Advantage

In a recent global survey, more than 80% of customers said they care as much about a company’s values and level of social responsibility as they do about the company’s offerings, employment practices, and/or profitability. They want businesses to balance their economic gain with the welfare of their employees, the society and the environment. As a result, companies are realizing that it’s not a matter of whether to engage in CSR, but rather how CSR can be employed to support the company’s goals. Today, some of the best and most profitable companies understand that CSR can be good for business.

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Featured Guest

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Susanne Gargiulo

Susanne Gargiulo is co-founder and president of StoryLounge Media, a storytelling and consulting firm that works with companies to identify and develop corporate social responsibility and communication strategies grounded in their unique fingerprint of values, vision, and core competencies. She believes in CSR and storytelling as a driver for transformation, both internally and externally. Her approach is to identify the core of a company's 'heart', and then help them identify the best CSR and storytelling - to support their core business objectives. This involves connecting them to their passion, and 'spotting' the one thing that makes them unique. Susanne is a former CNN senior television
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