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On this episode of The Second Stage, hosts Brendan Anderson and Jeffrey Kadlic will be joined by serial entrepreneur, Rich Manders. Rich will share his experiences as the founder of iAutomation and how continuously driving toward identifying the ideal customer truly transformed his organization. Rich will share actionable advice on how to identify those clients or customers that will allow you to grow your small business, not just in size and revenue, but in profitability. Join the hosts as they discuss the process iAutomation went through to become so successful at defining the ideal custo
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