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Biz Buzz with Game Changers, Presented by SAP

Biz Buzz with Game Changers, Presented by SAP

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December 24th 2013:Special Encore Presentation: Marketing to Millennials: Myth vs Fact

Today’s buzz: Millennials. Millennials, aka Gen Y, are the post-Gen X demographic born between the early 1980s–early 2000s. A diverse, well-educated, expressive cohort, they’ve made a unique mark on commerce, work, and social media. According to a Daily Mail 2013 survey, 94% of Millennials would prefer to give up sex than give up their smartphone. How do you market to this burgeoning segment? Hear from these experts: Craig Macdonald, a Managing Director with Accenture Interactive’s Marketing Data Management and Data Monetization Practice, helps the world’s largest advertisers manage the

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Featured Guests

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Craig Macdonald

Craig Macdonald is a Managing Director with Accenture Interactive’s Marketing Data Management and Data Monetization Practice. Craig has extensive experience working with the world’s largest advertisers, helping them build next generation infrastructure for the management of their global marketing and media programs given the challenges of the 21st century. His work encompasses helping marketers build measurement, analytics, and process frameworks to better manage marketing and media data through dashboard and reporting systems, attribution and ROI modelling, and driving robust, data-driven customer engagement models to improve sales results for marketers across all customer touch points. Bef
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Dr. Paul Marsden

Dr. Paul Marsden is a consumer psychologist who helps brands better understand consumers and their emotional needs. Using online psychological techniques developed for his PhD, Paul co-founded Brainjuicer, now a leading international brand communications research agency. A popular speaker, Paul is the author of the Connected Marketing and The Social Commerce Handbook. He is also a fanatical follower of the Miami Heat.
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Madhur Aggarwal

Madhur Aggarwal, VP Strategy, leads the worldwide marketing strategy within SAP’s Office of CMO. His team is chartered to champion “Voice of the Market”, help improve SAP’s competitive position in the marketplace and drive the transformation of SAP Marketing to a “best-run business”. Madhur is responsible for injecting outside-in audience perspective, defining the strategic framework for SAP’s activities from brand to demand and crystallizing the worldwide marketing priorities across 100+ countries, 25 industries, 11 lines of business and 5 product categories. He is a frequent speaker at international conferences on the Art & Science of Marketing and was recently inducted into the 40 under 4
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https://www.voiceamerica.com/show/2269/biz-buzz-with-game-changers-presented-by-sap Biz Buzz with Game Changers, Presented by SAP https://www.voiceamerica.com/show/2269/biz-buzz-with-game-changers-presented-by-sap Today’s buzz: Millennials. Millennials, aka Gen Y, are the post-Gen X demographic born between the early 1980s–early 2000s. A diverse, well-educated, expressive cohort, they’ve made a unique mark on commerce, work, and social media. According to a Daily Mail 2013 survey, 94% of Millennials would prefer to give up sex than give up their smartphone. How do you market to this burgeoning segment? Hear from these experts: Craig Macdonald, a Managing Director with Accenture Interactive’s Marketing Data Management and Data Monetization Practice, helps the world’s largest advertisers manage their global marketing and media programs. Dr. Paul Marsden, a consumer psychologist, helps brands understand consumers and their emotional needs. He co-founded Brainjuicer, an international brand communications research agency. Madhur Aggarwal, SAP VP Strategy and speaker on the Art & Science of Marketing, was named to the 40 under 40 by Brand Innovators. Join us for Marketing to Millennials: Myth vs Fact. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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