Today’s buzz: Millennials.
Millennials, aka Gen Y, are the post-Gen X demographic born between the early 1980s–early 2000s. A diverse, well-educated, expressive cohort, they’ve made a unique mark on commerce, work, and social media.
According to a Daily Mail 2013 survey, 94% of Millennials would prefer to give up sex than give up their smartphone.
How do you market to this burgeoning segment?
Hear from these experts:
Craig Macdonald, a Managing Director with Accenture Interactive’s Marketing Data Management and Data Monetization Practice, helps the world’s largest advertisers manage the
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