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Biz Buzz with Game Changers, Presented by SAP

Biz Buzz with Game Changers, Presented by SAP

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December 24th 2013: Special Encore Presentation: Marketing to Millennials: Myth vs Fact

Today’s buzz: Millennials. Millennials, aka Gen Y, are the post-Gen X demographic born between the early 1980s–early 2000s. A diverse, well-educated, expressive cohort, they’ve made a unique mark on commerce, work, and social media. According to a Daily Mail 2013 survey, 94% of Millennials would prefer to give up sex than give up their smartphone. How do you market to this burgeoning segment? Hear from these experts: Craig Macdonald, a Managing Director with Accenture Interactive’s Marketing Data Management and Data Monetization Practice, helps the world’s largest advertisers manage the

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Featured Guests

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Craig Macdonald

Craig Macdonald is a Managing Director with Accenture Interactive’s Marketing Data Management and Data Monetization Practice. Craig has extensive experience working with the world’s largest advertisers, helping them build next generation infrastructure for the management of their global marketing and media programs given the challenges of the 21st century.
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Dr. Paul Marsden

Dr. Paul Marsden is a consumer psychologist who helps brands better understand consumers and their emotional needs. Using online psychological techniques developed for his PhD, Paul co-founded Brainjuicer, now a leading international brand communications research agency. A popular speaker, Paul is the author of the Connected Marketing and The Social Commerce Handbook. He is also a fanatical follower of the Miami Heat.
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Madhur Aggarwal

Madhur Aggarwal, VP Strategy, leads the worldwide marketing strategy within SAP’s Office of CMO. His team is chartered to champion “Voice of the Market”, help improve SAP’s competitive position in the marketplace and drive the transformation of SAP Marketing
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