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Global Reach

Global Reach

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January 02nd 2014:Special Encore Presentation: Global Personal Care Brands Meet Unexpected U.S. Barriers. . . and How to Get Around Them

IMAGINE: You are waiting for a large shipment of a thinning hair treatment from a lab in Italy. The product is widely accepted in the EU and has been imported for decades without incident. Suddenly, there's no sign of it. Then you learn that it's being held up by the FDA in Kentucky. Why Kentucky? Who knows? The shipment was en route to LA. A nightmare follows: demands for removal of package inserts; A sticker over the hardly contentious word "treatment". It culminates with the entire order being shipped back to Italy. A unique situation? NO. You are a global personal care products company. Yo

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Alan L. Klein

Alan Klein is founder and CEO of The Marketing Agency Worldwide (www.themarketingagencyww.com), a strategic consultancy that has been helping companies develop new products, advertise brands, and expand internationally since 1984. Alan’s initiatives and ideas have made a difference for multinationals and start-ups, with strategies combining insightful research with emerging digital media technologies. His clients have included Johnson & Johnson, Unilever, Clairol, Hershey Foods, Walmart, Brunswick, Premier Retail Networks, Bristol-Myers Squibb and most recently NGM Media digital marketing He helps American firms to evaluate and optimize international opportunities, while helping overseas-bas
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