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Today’s buzz: First things first.
You’re a startup with a game-changing idea. How do you proceed: design and build before you sell it, or sell the vision before spending resources to design and build? Quoting the Bard, “Aye, there’s the rub.” Perhaps you simply need the agility to switch between both development modes, depending on each real-life scenario.
The experts speak.
James Sinclair, EnterpriseJungle: “’Sell-Design-Build’ is an invaluable model allowing a startup valuable time to validate their business case prior to engineering. Sell-Design-Build vs. failing by building a product n
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