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Biz Buzz with Game Changers, Presented by SAP

Biz Buzz with Game Changers, Presented by SAP

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January 07th 2014:Beyond Channels: Chasing Retail Customer Loyalty

The buzz: Wake-up, retailers! Today’s shoppers are not loyal to any one channel. They expect to browse, price, purchase, and even return items across multiple platforms and devices. Are you ready? The experts speak: Brian Kilcourse, Retail Systems Research: “The retail industry is at a true ‘reset’ moment, triggered by the rapid adoption of consumer technologies around the globe. It’s no longer about what retailers want to sell, but what consumers want to buy.” Christine B. Whittemore, Simple Marketing Now: “The biggest challenge in retail today is figuring out how to be human across all

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Featured Guests

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Brian Kilcourse

Brian Kilcourse is the co-founder and managing partner of Retail Systems Research LLC (RSR), focused on delivering research, strategies, and knowledge for the extended retail industry. RSR has advisory relationships with best-known technology companies, including Cisco Systems, SAP, IBM, Toshiba, SAS, Manhattan, and JDA. In addition to authoring research reports on omni-channel retailing, supply chain, customer data security, business intelligence and analytics, mobility, IT governance, workforce management, services-oriented architectures, and software as a service (SaaS), Brian has led training seminars on selling technology value to retailers. Before RSR, Brian was CEO of Retail Systems
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Christine B. Whittemore

Christine B. Whittemore is Chief Simplifier of Simple Marketing Now LLC, an inbound marketing strategy consultancy helping organizations get found online using social media and content marketing. An active social media enthusiast, in 2006 Christine established her marketing blog, Flooring The Consumer, about the retail experience and marketing to women. It is listed in the AdAge Power 150 and the BuyerZone Top 20 Business Marketing Blogs. She also publishes the Content Talks Business Blog, offering online marketing advice and best practices. Christine writes about the customer retail experience as a columnist for Floor Covering Weekly, a Hearst publication, and contributes to MarketingProfs
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Russ Hill, Jr.

Russ Hill, Jr., is Senior Director, SAP Global Retail Industry Marketing for Advanced Analytics. Russ has more than 30 years of experience in the retail, wholesale distribution, and data warehousing industry. With a wide variety of retail expertise in merchandising, procurement, marketing, sales, and distribution, Russ has effectively led a cross-functional team that developed a retail program of analytical and operational applications at Teradata and now at SAP. He focuses on advanced analytics for the retail and wholesale distribution industries, has written numerous articles, is a faculty member of the International Institute for Analytics (IIA), and interacts with many multinational reta
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https://www.voiceamerica.com/show/2269/biz-buzz-with-game-changers-presented-by-sap Biz Buzz with Game Changers, Presented by SAP https://www.voiceamerica.com/show/2269/biz-buzz-with-game-changers-presented-by-sap The buzz: Wake-up, retailers! Today’s shoppers are not loyal to any one channel. They expect to browse, price, purchase, and even return items across multiple platforms and devices. Are you ready? The experts speak: Brian Kilcourse, Retail Systems Research: “The retail industry is at a true ‘reset’ moment, triggered by the rapid adoption of consumer technologies around the globe. It’s no longer about what retailers want to sell, but what consumers want to buy.” Christine B. Whittemore, Simple Marketing Now: “The biggest challenge in retail today is figuring out how to be human across all channels and expressing that in a convincing manner to customers.” Russ Hill, Jr., SAP: “Uncovering customer buying behavior is a matter of survival and a necessary ingredient that is radically changing the way business processes are orchestrated in the retail enterprise. No longer open heart surgery, but a heart transplant.” Join us for more insights on Beyond Channels: Chasing Retail Customer Loyalty. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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