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Global Reach

Global Reach

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January 16th 2014:Strategic Content Marketing, How to Use Your Intellectual Capital to Differentiate Your Brand and Generate Revenues

What is the best way to convince clients and potential clients that your firm is really something special? My guest, Karen Schneider, Director of Global Product Marketing & Programs for Capgemini Financial Services, has the answer: Strategic Content Marketing. Find out what keeps your customers awake, then create content to fills the need. She’s transformed Capgemini’s intellectual capital into effective marketing campaigns that have resulted in millions of dollars in revenues. Drawing on intellectual capital generated by consultants in 30 countries, plus client input, Capgemini developed a r

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Karen Schneider

Karen Schneider A high spirited, kayaking, mother of two & dynamic marketing pioneer, Karen has successfully brought products & services to market for leaders like Citigroup, Philips, & currently Capgemini, a top 5 global consultancy. Responsible for Global Product Marketing & Programs in Financial Services, Karen has built an on/off-shore product marketing function & launched over 36 strategic thought leadership reports. She has established the ‘World Report’ franchise as a brand differentiator with an industry renowned reputation. Properties include the World Payments & World Wealth Reports, co-produced with RBS & RBC Wealth Mgt. Her work in strategic content marketing, campaign demand
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