This week Bill Bierce, adviser to numerous global enterprises and entrepreneurs, reveals the secrets of global branding. President of the award winning business, start-ups and technology law firm Bierce & Kenerson PC, Bill talks about key challenges when developing and cultivating your global brand footprint. How do you create a brand management model that supports your business model? In a single entity? A new venture? A JV? A strategic alliance? What do you need to know to roll-up unrelated companies under a common brand, in multi-markets? Does the source of funds matter? How? What are fund
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