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The buzz: User experience.
The past decade has seen an accelerated, pervasive evolution in the B2C and B2B user experience, with the introduction and adoption of mobile technology at its core. Consumers have come to expect–and demand– intuitive simplicity in apps, speed-to-satisfaction and personalized customer experiences. If this rapid pace of change continues with more technical advances in hardware and networks, how will we interact with our computers in the next five years? Put simply, will technology, business trends, and culture limit or knock the socks off of tomorrow’s buyers and us
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