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Financial Excellence with Game Changers, presented by SAP

Financial Excellence with Game Changers, presented by SAP

Tuesday at 9 AM Pacific

March 10th 2014:Financial Transformation 2020: Can you see clearly yet?

The buzz: Financial transformation. Today’s CFO’s and finance organizations are expected to take a more strategic role than ever before in supporting the business, to drive value. Transformation needs to look holistically at the finance function. How? Leveraging technology and analytics, and focusing on high value activities, can help them become more effective business leaders and achieve excellence. What will this process look like in the future? The experts speak. Richard Sernyak, PwC: “Not everything that counts can be counted, and not everything that can be counted, counts” (Albert Ein

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Tuesday at 9 AM Pacific Time on VoiceAmerica Business Channel
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Featured Guests

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Rich Sernyak

Rich Sernyak is a Principal at PwC responsible for the SAP Finance Transformation practice, including all SAP functions related to the of¬fice of the CFO. His focus is to leverage ERP technology to achieve his clients’ business objectives. Rich has helped clients implement many SAP-enabled transformations globally over a 17-year SAP career across several industries. His areas of specialty include ERP business case justi¬fication, program leadership, global delivery, finance effectiveness, stakeholder engagement, and SAP application processes and technology.
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Kyleen Wissell

Kyleen Wissell is the Corporate Director of Internal Controls, within the Office of the CFO at The Coca-Cola Company. She leads global processes to identify, assess, and report on the design and effectiveness of controls over financial reporting in order to support management’s financial certification and attestations. Kyleen also spearheads governance initiatives focused on all elements to create, protect, and grow collaborative business partnerships for effective and sustainable internal control strategies. She is currently leading a global, multi-year, cross-functional effort implementing SAP GRC focused on access controls, risk analysis, and provisioning, and developing business intel
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Elena Shishkina

Elena Shishkina is Chief Financial Officer in SAP in the UK and Ireland, and a member of the SAP UK and Ireland Executive Leadership Board. Primarily responsible for driving financial excellence and proactively supporting commercial operations across the UK and Ireland business, her objective is to enable SAP’s double-digit growth, optimize profitability, and maximize cash flow generation. She also has responsibility for all compliance activity in the UK and Ireland region. In 2011, on the SAP Corporate Development (M&A) Go To Market team, Elena was responsible for Sybase integration of revenue-generating go-to-market strategies across EMEA. From 2007 to April 2011, when she served as CFO in
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