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The buzz: Marketers.
Engaging, delighting, and earning the loyalty of your connected, empowered customers is a complex, evolving science. You need to learn what they like, how they shop, how they like to interact; master social media listening; respond quickly to market trends; and gain visibility into trends. Oh, my!
The experts speak.
David Raab, Raab Associates: “Marketers can’t buy software. Any company where the CMO has a bigger budget than the CIO is in serious trouble.”
Gerry Brown, Ovum: “Winning companies will continually adjust to fast changing customer demand patterns and socia
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