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Future of Business with Game Changers, Presented by SAP

Future of Business with Game Changers, Presented by SAP

Thursday at 7 AM Pacific

March 27th 2014:Future of the Empowered Marketer: Science of Customer Centricity

The buzz: Marketers. Engaging, delighting, and earning the loyalty of your connected, empowered customers is a complex, evolving science. You need to learn what they like, how they shop, how they like to interact; master social media listening; respond quickly to market trends; and gain visibility into trends. Oh, my! The experts speak. David Raab, Raab Associates: “Marketers can’t buy software. Any company where the CMO has a bigger budget than the CIO is in serious trouble.” Gerry Brown, Ovum: “Winning companies will continually adjust to fast changing customer demand patterns and socia

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Featured Guests

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David Raab

David Raab started his career as a marketer, in magazines and continuities. He is now a consultant and industry analyst specializing in helping marketers select and acquire appropriate technologies. He is author of the Marketing Automation Vendor Selection Toolkit, Guide to Customer Data Platforms, and Marketing Performance Measurement Toolkit, and blogs extensively on industry topics. Fun fact: David built his first marketing database in 1979, using the mailing list function of a stand-alone Wang Word Processor.”
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Gerry Brown

Gerry Brown, Senior Analyst – Customer Engagement & Marketing Technology at Ovum, articulates how digital marketing technologies deliver customer engagement and retention and should be deployed within the modern enterprise. Gerry’s commentaries simplify the complexities and ambiguities that surround the marketing technology ecosystem. Gerry is an experienced technology analyst and consultant with deep knowledge of the advertising technology space, as well as a marketing practitioner, having worked as a senior marketer within the technology industry. He is skilled in analyzing technology trends and forecasting market developments and in building customer-centric marketing strategies. Previous
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John F. (Jeff) Tanner Jr.

John F. (Jeff) Tanner Jr., Professor of Marketing at Baylor University, is the Director of Baylor’s Innovative Business Collaboratory, a collaborative field laboratory conducting actionable research in partnership with organizations such as Cabela’s, Teradata, Viverae and Splunk. A scholar and consultant in the areas of marketing strategy and customer relationship management, he has published over 70 articles in the leading marketing journals, as well as 15 books. “Dynamic Customer Strategy: Today’s CRM” was released in December, 2013. He has taught and consulted in the area of marketing performance and customer strategy with executives in India, France, Canada, Mexico, Ireland, Switzerland,
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Michelle Cooper

Michelle Cooper is the vice president marketing at SAP, where she is responsible for leading Industry and LoB marketing programs for SAP North America. Her primary responsibilities are to enable accelerated growth and drive awareness, thought leadership, and demand for SAP solutions. With more than 20 years in the technology industry, Michelle has experience leading industry, regional, and solution marketing teams. Prior to SAP, she was vice president of marketing at Gelco Information Network where she served as the head of marketing for North America. She also held marketing leadership positions at RightWorks Corporation, a start-up acquired by i2 Technologies, PeopleSoft Incorporated and
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https://www.voiceamerica.com/show/2307/future-of-business-with-game-changers-presented-by-sap Future of Business with Game Changers, Presented by SAP https://www.voiceamerica.com/show/2307/future-of-business-with-game-changers-presented-by-sap The buzz: Marketers. Engaging, delighting, and earning the loyalty of your connected, empowered customers is a complex, evolving science. You need to learn what they like, how they shop, how they like to interact; master social media listening; respond quickly to market trends; and gain visibility into trends. Oh, my! The experts speak. David Raab, Raab Associates: “Marketers can’t buy software. Any company where the CMO has a bigger budget than the CIO is in serious trouble.” Gerry Brown, Ovum: “Winning companies will continually adjust to fast changing customer demand patterns and social comments, aggressive competitor actions, and media news items content.” Jeff Tanner, Professor: “The only sustainable competitive advantage is to learn faster than your competition, and to be able to act on that learning” (Jack Welch). Michelle Cooper, SAP: “When you’re finished changing, you’re finished” (Benjamin Franklin). Join us for Future of the Empowered Marketer: Science of Customer Centricity VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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