Today’s empowered consumers represent an interesting paradox. On one hand, there has never been more ways to reach them. On the other hand, it’s never been harder to truly engage these highly mobile, socially connected, financially astute consumers. According to just released research, the consumption of content on mobile devices is now exceeding online channels, with consumers usually multitasking with either their smartphone or tablet while doing other activities. How can we possibly get their attention in such an environment?
Join Brett King as he welcomes Andy Lark,Chief Marketing & Onl