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Breaking Banks Fintech

Breaking Banks Fintech

Thursday at 12 Noon Pacific

April 10th 2014:Breaking through the din: earning consumer's attentions

Today’s empowered consumers represent an interesting paradox. On one hand, there has never been more ways to reach them. On the other hand, it’s never been harder to truly engage these highly mobile, socially connected, financially astute consumers. According to just released research, the consumption of content on mobile devices is now exceeding online channels, with consumers usually multitasking with either their smartphone or tablet while doing other activities. How can we possibly get their attention in such an environment? Join Brett King as he welcomes Andy Lark,Chief Marketing & Onl

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Featured Guests

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Jim Marous

Jim is an industry leading direct marketing strategist and business developer, specializing in creating innovative, multichannel solutions that drive revenue through acquisition, engagement, expanding share of wallet and retention. He has successfully launched new products and services as well as built and reinforced existing products and brands. He believes that any marketing challenge is best met head on with focus, enthusiasm, teamwork and an open mind. As a frequent industry speaker, author and recognized authority on measured media, he works with clients and key marketing executives in trying to use customer and prospect insight to drive bottom line results. His industry experience in
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Andy Lark

Andy Lark, an internationally renowned marketer and innovator in social media and the Chief Marketing & Online Officer at Commonwealth Bank of Australia where he leads global marketing and online, has 25 years of experience across business-to-business and consumer sectors spans building successful businesses and leading award-winning marketing programs and teams for Fortune and Times 100 companies, global technology brands, start-ups and the world’s hottest advertising and communications agencies. He has led online retail and marketing efforts at Dell, LogLogic, SunSystems, and Nortal Networks. Today, he sits on the board of, No.8 Ventures – New Zealand’s premier technology venture capital
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https://www.voiceamerica.com/show/2193/breaking-banks-fintech 26/10/2017 12:00 26/10/2017 01:00 Breaking Banks Fintech https://www.voiceamerica.com/show/2193/breaking-banks-fintech Today’s empowered consumers represent an interesting paradox. On one hand, there has never been more ways to reach them. On the other hand, it’s never been harder to truly engage these highly mobile, socially connected, financially astute consumers. According to just released research, the consumption of content on mobile devices is now exceeding online channels, with consumers usually multitasking with either their smartphone or tablet while doing other activities. How can we possibly get their attention in such an environment? Join Brett King as he welcomes Andy Lark,Chief Marketing & Online Officer at Commonwealth Bank of Australia, and Jim Marous, financial services industry advisor and publisher of the Retail Banking Strategies section of The Financial Brand as they discuss how to break through the clutter and get the attention of today’s digital consumer. They will share strategies used by banks globally including new mobile applications, new marketing strategies and how social media can be leveraged to engage a consumer. They will also share some ways big data can be leveraged to deliver highly personalized short-form videos directly to customers that can educate, engage and sell. Don’t miss this fast-paced show that will get your attention about how to get your customer’s attention! VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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