|
Do you consider yourself a Millennial? A Baby Boomer? Part of the Gen X or Gen Y generation? These demographic groups are not only popular, they are often used by marketers to predict future behavior based on past behavior—measured during historic time periods that are attributed to these generational groups. However, they do not accurately reflect powerful shared experiences, nor do they address shifting global markets and technological acceleration. Yet, they seem to go unchallenged…until now. Tune in and learn a new approach to generational demography. Gain insights into why people behave
|
