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Quantum Business Insights with Olivia Parr-Rud

Quantum Business Insights with Olivia Parr-Rud

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April 25th 2014:Value Populations: A New View of the Market with Ken Beller

Do you consider yourself a Millennial? A Baby Boomer? Part of the Gen X or Gen Y generation? These demographic groups are not only popular, they are often used by marketers to predict future behavior based on past behavior—measured during historic time periods that are attributed to these generational groups. However, they do not accurately reflect powerful shared experiences, nor do they address shifting global markets and technological acceleration. Yet, they seem to go unchallenged…until now. Tune in and learn a new approach to generational demography. Gain insights into why people behave

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Featured Guest

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Ken Beller

Ken Beller is a thought leader, author, and president of Near Bridge, Inc., a consulting firm that specializes in building inter-generational harmony. Near Bridge’s research reveals the hidden factors that motivate people of different generations and provides practical ways to engage and empower employees, and turn customers into raving fans. Ken is the lead author of The Consistent Consumer: Predicting Future Behavior Through Lasting Values. Throughout his career, Ken has successfully developed and managed multicultural and cross-functional initiatives for leading companies such as General Electric, Daimler Benz, Applied Materials, and NASA. He has substantial hands-on expertise in global b
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