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The Second Stage

The Second Stage

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April 28th 2014:Why Does Every Business Need a Crisis Communications Plan?

Big or small, it is inevitable that a crisis of some kind will happen within every business. And the days of playing ostrich are virtually gone in today’s world of 24/7 “news” (professional and amateur) and social media. So how does a company prepare for and manage a crisis? To address this topic, we have invited communication expert, Graham Hearns, Managing Director of Global Marketing & Communications at The Riverside Company. Any crisis, no matter the magnitude, is stressful, so having a pre-determined plan is crucial to responding in a timely and appropriate manner. And while making a

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Graham Hearns

Managing Director of Global Marketing & Communications and Global Talent Management, The Riverside Company http://www.riversidecompany.com/ Graham Hearns joined The Riverside Company in 2006. He leads both the firm’s marketing and communications efforts and its human resource efforts. Graham’s responsibilities include media relations, web strategy, advertising, marketing, event management, and human capital management and development. Since its founding in 1988, Riverside has maintained a core philosophy of investing in smaller market-leading companies, enabling it to acquire more than 300 companies in North America, Europe and the Asia-Pacif
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