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The buzz: Individuality.
Henry Ford is often credited with speeding the transition from a “Make for Me” economy to a mass-produced economy of “any color you want, as long as it’s black”. But consumers recently began demanding “Made for Me” products and services at lower prices and higher quality. Can technology help companies answer their cry and stay in business?
The experts speak.
Whitney Johnson, Disruptive Innovation Facilitator: “Winners know when to quit.” (whitneyjohnson.com/knowing-when-to-quit).
Elizabeth Hedstrom Henlin, TBR: “Whenever you find yourself on the side of the majori
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