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Technology Revolution: The Future of Now

Technology Revolution: The Future of Now

Wednesday at 8 AM Pacific/11 AM Eastern

May 7th 2014: Data Deluge: Customer Insight Challenges and Opportunities.

Today’s buzz: Data overwhelm. What’s the big deal about big data when it comes to marketing your products and services? Successful marketing hinges on gaining insight from the mountains of data you capture and store, so you can build great relationships and experiences with your customers and prospects. Do you have the right people and tools to sift through all that information and find the golden nuggets of opportunity? The experts speak. Andrew Jones, Altimeter Group: “Customer identity today is a shattered mirror, with little pieces of it spread throughout the organization. Customer Se

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Featured Guests

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Andrew Jones

Andrew Jones is an analyst at Altimeter Group, where he focuses on social media management and cross-channel customer engagement.
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Esteban Kolsky

Esteban Kolsky is the Principal and Founder of ThinkJar, an advisory and research think-tank focused on customer strategies. He has spent over 22 years in customer service and CRM consulting, research
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Kaan Turnali

Kaan Turnali is Global Senior Director, Business Intelligence (BI) at SAP. He is responsible for the development, oversight, and execution of strategy for the BI platform across SAP’s Global Customer Operations (GCO) Reporting & Analytics Platform.
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https://www.voiceamerica.com/show/1981/technology-revolution-the-future-of-now 28/03/2024 06:00 28/03/2024 07:00 Technology Revolution: The Future of Now https://www.voiceamerica.com/show/1981/technology-revolution-the-future-of-now Today’s buzz: Data overwhelm. What’s the big deal about big data when it comes to marketing your products and services? Successful marketing hinges on gaining insight from the mountains of data you capture and store, so you can build great relationships and experiences with your customers and prospects. Do you have the right people and tools to sift through all that information and find the golden nuggets of opportunity? The experts speak. Andrew Jones, Altimeter Group: “Customer identity today is a shattered mirror, with little pieces of it spread throughout the organization. Customer Service sees a different piece of the profile than sales or marketing or loyalty.” Esteban Kolsky, ThinkJar: “Customers don’t care about brands. Brands care about customers.” Kaan Turnali, SAP: “The aim of marketing is to know and understand the customer so well, the product or service fits him and sells itself” (Peter Drucker). Join us for Data Deluge: Customer Insight Challenges and Opportunities. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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