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The buzz: Game on! Games are an integral part of all societies. A formalized expression of play, games carry the ideas and behaviors of a culture through time to future generations (Wikipedia.org). But while we thought they it just for fun, the concept of games was maturing into a serious player in the diverse arenas of formal learning, job training, workplace productivity, sustainability, healthcare, advertising and sales. We’ve even heard that 70% of the top 2000 companies plan to use gamification by 2015. Not a believer yet?
The experts speak.
Prof. Ashok Ranchhod, Games Design Hub: “
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