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Quantum Business Insights with Olivia Parr-Rud

Quantum Business Insights with Olivia Parr-Rud

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June 06th 2014:Marketing with Archetypes – with Dr. G. Clotaire Rapaille

Want to know what drives someone to buy from you? Want to understand your customers’ attitudes, motivations, and unspoken needs? Discovering their archetype brings into awareness the unconscious dimension of a product, project, service, concept or corporate culture. Tune in and learn how to improve your business through better product development and marketing. Gain insight into the effectiveness of any brand name or generic product in a particular culture (country) or many different cultures (countries). Tailor your advertising campaigns or communication strategies to a brand name, type of pr

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Featured Guest

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Dr. G. Clotaire Rapaille

Dr. Rapaille is a global expert in Archetypal Marketing, Creativity and Innovation. His unique approach combines a psychoanalyst’s depth of analysis with a businessman’s attention to practical concerns. Author of 14 books, his bestselling The Culture Code is available in 12 languages. Dr. Rapaille’s technique for market research grew out of his work in the areas of psychology, social psychology, psychoanalysis and cultural anthropology. He developed a new process for understanding how we are imprinted for the first time by what he calls the Logic of Emotion – the code for each Cultural Archetype within the collective unconscious of a given culture. Dr. Rapaille’s world travels and research o
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