SIGN-UP NOW! SIGN-UP NOW! Click to become a VoiceAmerica Member for Free!
Voiceamerica radio logo
voiceamerica-business radio logo
Apple logo Google Play Store Kindle store
Quantum Business Insights with Olivia Parr-Rud

Quantum Business Insights with Olivia Parr-Rud

Archives Available

June 06th 2014:Marketing with Archetypes – with Dr. G. Clotaire Rapaille

Want to know what drives someone to buy from you? Want to understand your customers’ attitudes, motivations, and unspoken needs? Discovering their archetype brings into awareness the unconscious dimension of a product, project, service, concept or corporate culture. Tune in and learn how to improve your business through better product development and marketing. Gain insight into the effectiveness of any brand name or generic product in a particular culture (country) or many different cultures (countries). Tailor your advertising campaigns or communication strategies to a brand name, type of pr

Read more
Share Email SHARE
Download PDF DOWNLOAD PDF
Get Code GET CODE

Tune in

Archives Available on VoiceAmerica Business Channel
EPISODE ON DEMAND
VIEW HOST PAGE

Featured Guest

Guest Image

Dr. G. Clotaire Rapaille

Dr. Rapaille is a global expert in Archetypal Marketing, Creativity and Innovation. His unique approach combines a psychoanalyst’s depth of analysis with a businessman’s attention to practical concerns. Author of 14 books, his bestselling The Culture Code is available in 12 languages. Dr. Rapaille’s technique for market research grew out of his work in the areas of psychology, social psychology, psychoanalysis and cultural anthropology. He developed a new process for understanding how we are imprinted for the first time by what he calls the Logic of Emotion – the code for each Cultural Archetype within the collective unconscious of a given culture. Dr. Rapaille’s world travels and research o
Read more

Share This Episode

facebook Share On Facebook
twitter Share On Twitter
Linkedin Share On LinkedIn
Share Email Share this E-mail
Email Host Email the Host

Connect with VoiceAmerica

Download our mobile apps
App store Google play Blackberry store
GPlus Facebook Twitter Linkedin Social Media
Va Press pass