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Want to know what drives someone to buy from you? Want to understand your customers’ attitudes, motivations, and unspoken needs? Discovering their archetype brings into awareness the unconscious dimension of a product, project, service, concept or corporate culture. Tune in and learn how to improve your business through better product development and marketing. Gain insight into the effectiveness of any brand name or generic product in a particular culture (country) or many different cultures (countries). Tailor your advertising campaigns or communication strategies to a brand name, type of pr
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